What is File DNA^TM technology?

Every photo has a story – the "who, what, when, where and why" details that form the building blocks of that tale. We think this is similar to how DNA contains the details that tell the unique story of a person’s ancestry.

In old photo albums, the story was often written on the back of each picture to preserve the details for all time. In the digital era, some of the story (date, location) is often captured automatically within the file data (sometimes called "Exif" fields) when the photo is taken. However, these details are often incorrect, especially in the case of a scanned photo.

So how do photo tags become File DNA details ?

It starts with an uncommon philosophy. MemoryWeb’s founders believe that context should always travel with a photo, just like your DNA carries your story forward (and backward) through time. Otherwise, we’ve simply traded one photo shoebox for another.

So we built MemoryWeb to not only allow you to add or correct tags for each photo IN our app but also to allow these tags to travel with your images OUTSIDE of our app. This is what we mean by file DNA - tying details to photos forever.

Ways File DNA details can travel with your photos:

• When you share a photo, we update/expand your file's metadata information to include both original tags and any new tags added by you (or by us)
• When you share a photo with a memory stamp
• When you export all your photos, we include all the info from #1 in your download

Our users love how portable their tags are – within or on top of their photos. So the next time you research a great photo or family record, you can rest assured that the back-of-the-photo details will travel with your image as part of the File DNA data.